What is a Directory?
A Directory is a way to organize information in a particular manner. A Web Directory lists a website by category and a sub-category. For example, all travel-related websites are listed in a travel category and all health-related websites are listed in a health category. A famous example of a Web Directory is Dmoz.
Types of Directory Submissions?
Free General Directory: A directory that consists of several categories. It has free submission service, and the website is thoroughly checked by directory editors before putting in a website.
Niche Directory: A directory based on a particular theme such as travel, health, and sports. It consists of only those websites related to that theme.
Paid Directory: A directory where you have to pay to be included in it.
Reciprocal Directory: A directory whose link you have to put in your website to be included in it.
Deep Link Directory: A directory that accepts only internal links and not home page links.
Country wise/Regional Directory: A directory that contains websites of a particular country or regions such as US, UK, China, India, etc.
Article Directory: A directory that consists of articles instead of website links.
Wednesday, December 31, 2008
Marketing Analysis
When we are going to establish a Company or Services we have to analyse the present position of our product or service in the market.
What is the demand for our product or service?
When we know how many Internet searches are made every day, week, month and year for our product or service, we can estimate how much demand there is for what we are selling.
More demand = increased chances of success.
What is the available supply of our product or service?
When we know how many businesses are already selling our product or service we can accurately estimate whether or not there is room in the market for our offering.
Who are our Competitors?
It's not enough to simply know what the supply (number of competitors) is, it's also essential that we know who our competitors are. For example, can we see the benefit of knowing we're considering entering a market owned by Fortune 500 companies that spend millions of dollars per year on advertising alone? What if we found out that our biggest potential competitor is a non-profit that gives away our product or service for free?
What is the demand for our product or service?
When we know how many Internet searches are made every day, week, month and year for our product or service, we can estimate how much demand there is for what we are selling.
More demand = increased chances of success.
What is the available supply of our product or service?
When we know how many businesses are already selling our product or service we can accurately estimate whether or not there is room in the market for our offering.
Who are our Competitors?
It's not enough to simply know what the supply (number of competitors) is, it's also essential that we know who our competitors are. For example, can we see the benefit of knowing we're considering entering a market owned by Fortune 500 companies that spend millions of dollars per year on advertising alone? What if we found out that our biggest potential competitor is a non-profit that gives away our product or service for free?
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