Keyword matching options for Google Adwords?

Google offers four different keywords matching options.

• Broad match
• Phrase match
• Exact match
• Negative match

AdWords Account Limits

These are the limits for an AdWords account

10,000 campaigns (includes active and paused campaigns)

20,000 ad groups per campaign

5,000 keywords per ad group

300 display ads per ad group (includes image ads)

4 million active or paused ads per account

3 million keywords per account

10,000 location targets (targeted and excluded) per campaign, including up to 500 proximity targets per campaign

100,000 active ad extensions per account

1.3 million references to ad extensions per account