These are the limits for an AdWords account
10,000 campaigns (includes active and paused campaigns)
20,000 ad groups per campaign
5,000 keywords per ad group
300 display ads per ad group (includes image ads)
4 million active or paused ads per account
3 million keywords per account
10,000 location targets (targeted and excluded) per campaign, including up to 500 proximity targets per campaign
100,000 active ad extensions per account
1.3 million references to ad extensions per account
10,000 campaigns (includes active and paused campaigns)
20,000 ad groups per campaign
5,000 keywords per ad group
300 display ads per ad group (includes image ads)
4 million active or paused ads per account
3 million keywords per account
10,000 location targets (targeted and excluded) per campaign, including up to 500 proximity targets per campaign
100,000 active ad extensions per account
1.3 million references to ad extensions per account
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