Google Algorithm Change 2011

Google, in an order to make its search engine better and efficient, has decided to make a bit changes in their algorithm.

According to Google, a quality website is a website that contains the orignal content (not copy from somewhere else) and has detailed information. It's as said by Matt Cutts on Google's official blog, "Google will provide better rankings for high-quality sites, sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."

Surely, this change will affect the SERPs to approximately 12% of total searches on Google. These significant changes will be rolled out soon in other countries after the pilot project in the United States.

For those of you who have a website, go check and modify your website to make it more interesting and useful for people. Also you must avoid copy and paste articles and posts from other websites and just write your own article. That way, Google will be your best friend.

Google explained that with this change, (hopefully) all low quality websites will go down in rankings and high quality website will get better rankings.

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SMO And SEO Tools

Here are 11 social media and SEO tools you might find useful:

• howsociable.com – Social visibility score
• knowem.com – Profile building tool
• Social Media for Firefox – Build a powerful social profile on social news & bookmarking sites
• semrush.com – Find competitor organic search rankings
• Google Insights – Keyword demand trends
• Page Inlink Analyzer – Analyze inbound links, their Delicious bookmarks & keyword tags
• majesticseo.com – Historical back-link tracking
• trackur.com – Social media monitoring
• socialmention.com – Real-time social search & scoring, social keyword research
• bit.ly – Search friendly URL shortening with analytics
• analytics.postrank.com – Track social engagement with combined Google & social analytics

What is The Difference Between Press Release and Article

Online press releases are meant to relay newsworthy information about a company, product, service, event, etc. They are more often than not self-serving, strategic marketing tools. This doesn’t have to be a negative connotation, as many businesspeople want to stay current on happenings within their own company, industry or to keep an eye on competitors. It intended for news media.


The article can also be related to a particular event, but is more oriented towards an opinion rather than information. Also an article should be more elaborated, more oriented towards expressing views and opinions or describing ideas in a wider range of subjects and styles.

What is Clickthrough Rate (CTR)

Clickthrough rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown (impressions). Your ad and keyword each have their own CTRs, unique to your own campaign performance.

Once your ad has accrued a significant number of impressions, your keyword's CTR is a strong indicator of its relevance to the user and the overall success of the keyword. For example, a well-targeted keyword that shows a similarly targeted ad is more likely to have a higher CTR than a general keyword with non-specific ad text. The more your keywords and ads relate to each other and to your business, the more likely a user is to click on your ad after searching on your keyword phrase. CTR goals vary between advertisers, but a CTR of one percent or higher is generally a good goal if you're a new user.

A low CTR may point to poor keyword performance, indicating a need for ad or keyword optimization. Therefore, you can use CTR to gauge which ads and keywords aren't performing as well for you and then optimize them.

CTR is also used to determine your keyword's Quality Score. Higher CTR and Quality Score can lead to lower costs and higher ad position.

Note: This article published by third party resource. Please click on Clickthrough Rate to find same information.

What is Google AdWords?

These are small pay per click ads that are displayed on the right side of Google search results. The ads provide highly targeted text or image ads based on what words people use to search for your product.