Link building (Off Page Optimization) refers to the process of getting external website/pages to link to a website/pages for a website.
Inbound links (backlinks) to a website will help achieve high ranking in the search engines and get targeted traffic to a website. Quality of links to help rank well a website in search engines rather than quantity of links to a website and it is important to get links from relevancy of the site.
Link Building Metrics:
Inbound links (backlinks) to a website will help achieve high ranking in the search engines and get targeted traffic to a website. Quality of links to help rank well a website in search engines rather than quantity of links to a website and it is important to get links from relevancy of the site.
Link Building Metrics:
- Domain strength
- Page strength
- Anchor text
- Number of quality links
- Linking root domains
- Relevance of the linking page