Thursday, September 22, 2016

Describe Link Building Process

Link building (Off Page Optimization) refers to the process of getting external website/pages to link to a website/pages for a website.

Inbound links (backlinks) to a website will help achieve high ranking in the search engines and get targeted traffic to a website. Quality of links to help rank well a website in search engines rather than quantity of links to a website and it is important to get links from relevancy of the site.


Link Building Metrics:

  • Domain strength
  • Page strength
  • Anchor text
  • Number of quality links
  • Linking root domains
  • Relevance of the linking page

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