Friday, April 23, 2010

How do I calculate my conversion rate?

Once you have set up your tracking system, and assembled the data, you will need to calculate your rate. This is a simple formula:

Total Conversions/Total Views X 100 = Conversion Rate

Here are some examples, of how you could compute conversion rates for different scenarios and transaction types:

Lead Generation Conversion Rate:

Number of Lead forms filled out/Traffic on Landing Page X 100 = Conversion Rate

Website Lead Conversion Rate:

Number of lead forms filled out/Total Traffic on Home Page X 100 = Conversion Rate

Website Sales Conversion Rate:

Number of Sales/Number of Visitors X 100 = Conversion Rate

How to Calculate Bounce Rate?

Bounce rate (sometimes confused with exit rate)[1] is a term used in web site traffic analysis. It essentially represents the percentage of initial visitors to a site who "bounce" away to a different site, rather than continue on to other pages within the same site.

The formula used to calculate bounce rate is: Bounce Rate = Total Number of Visits Viewing One Page / Total Number of Visits


I have found this source from Wikipedia.

Tuesday, April 20, 2010

Business Advertising Models

Business advertising models used for the different types of internet marketing.

• Affiliate marketing
• CTR - Click-through rate
• CPC - Cost Per Click
• Cost per conversion
• CPI - Cost Per Impression
• CPM - Cost Per Thousand
• CPT - Cost Per Time
• eCPA - Effective Cost Per Action
• eCPM - Effective Cost Per Thousand
• CPD - Cost per Day
• Internet marketing
• PPC - Pay Per Click (Search engines term for CPC)
• PPS - Pay Per Sale/Cost Per Sale
• Revenue Share - Cost derived from advertiser income
• VPA - Cost Per Action variation that transparently balances incentives between vendors and consumers

I have found this resources from Wkipedia.

SEO Specialist Services

Experienced specialists offer the following SEO services to promote your business:

Keyword Research — we use a range of SEO tools to research the key words being used by search engine users to find your business: and so ensure that you are concentrating your efforts on the right words & phrases.

Competitor Analysis — we assess your competitors in search engine results pages & analyze how they are ranking in the search engines.

Page analysis and content review — we make sure that your pages have the right keyword focus and build style to attract targeted traffic.

On-page optimization — we implement optimization based on results of our keyword research & page analysis in areas such as title, description, and alt tags for images & links.

Landing pages — we ensure that the initial visit to your web site by a visitor is to the most appropriate ‘landing’ page.

Link building — Reciprocal Links, One-way Links & three-way links.

Search engine submissions — regular submissions to some search engines is important — although others like to find your web site through following links themselves.

Blogs, Forum Discussions.
Article Submission.
Press Releases.
Website Analysis Report.

Ranking reports — monthly ranking reports are important, as they are used to measure performance of key phrases in the search engines, as well as visitor behavior on site.

Traffic analysis —Analyzing Website Traffic using Google Analytics.

Pay-per-click (PPC) — strategic PPC campaigns can also be established & managed if required. PPC advertising can be a fast and effective way of testing out how well your site converts visitors to buyers.

Friday, April 16, 2010

Cute Funny Video

Hello readers just enjoy the Cute Funny Video. Just for refresh your brain.




I hope you like this funny video.

Thursday, April 15, 2010

Life of a Google Query

I’m providing useful resource of “Life of a Google Query” information to my blog readers. Please click here for "Life of a Google Query" resource.

The life span of a Google query normally lasts less than half a second, yet involves a number of different steps that must be completed before results can be delivered to a person seeking information.

Tuesday, April 13, 2010

SEO/SEM Job Titles

One of the fun parts about SEO is that titles can be practically made up. SEO encompasses so many things, can live in multiple areas of an organization, and is different everywhere you go. So what is the first step in determining your SEO’s title? Check out some of the existing titles below (feel free to add more in the comments if you know of any I’ve missed!), and factor in some of the consideration points below as well.

Some Existing Titles:

• SEO/M Specialist
• SEO/M Manager
• SEO/M Director/ Director of SEO/M
• SEO/M Strategist
• SEO/M Expert
• SEO/M Engineer
• SEO/M Analyst
• SEO/M Program Manager
• SEO/M Technologist
• SEO Architect
• SEO Copywriter
• SEO
• SEO Webmaster
• Search Engine Marketing (Specialist/Guru/Mgr/Director/VP/SVP)
• Search Marketing (Specialist/Guru/Mgr/Director/VP/SVP)
• Internet Marketing (Specialist/Guru/Mgr/Director/VP/SVP)
• Web Marketing (Specialist/Guru/Mgr/Director/VP/SVP)
• Head of SEO/M
• Chief Search Officer
• Technical SEO/M (Specialist/Guru/Mgr/Director/VP/SVP)
• Technical Marketing (Specialist/Guru/Mgr/Director/VP/SVP)
• Traffic Acquisition (Specialist/Guru/Mgr/Director/VP/SVP)
• Search Traffic Acquisition (Specialist/Guru/Mgr/Director/VP/SVP)