Business advertising models used for the different types of internet marketing.
• Affiliate marketing
• CTR - Click-through rate
• CPC - Cost Per Click
• Cost per conversion
• CPI - Cost Per Impression
• CPM - Cost Per Thousand
• CPT - Cost Per Time
• eCPA - Effective Cost Per Action
• eCPM - Effective Cost Per Thousand
• CPD - Cost per Day
• Internet marketing
• PPC - Pay Per Click (Search engines term for CPC)
• PPS - Pay Per Sale/Cost Per Sale
• Revenue Share - Cost derived from advertiser income
• VPA - Cost Per Action variation that transparently balances incentives between vendors and consumers
I have found this resources from Wkipedia.
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