Friday, April 23, 2010

How do I calculate my conversion rate?

Once you have set up your tracking system, and assembled the data, you will need to calculate your rate. This is a simple formula:

Total Conversions/Total Views X 100 = Conversion Rate

Here are some examples, of how you could compute conversion rates for different scenarios and transaction types:

Lead Generation Conversion Rate:

Number of Lead forms filled out/Traffic on Landing Page X 100 = Conversion Rate

Website Lead Conversion Rate:

Number of lead forms filled out/Total Traffic on Home Page X 100 = Conversion Rate

Website Sales Conversion Rate:

Number of Sales/Number of Visitors X 100 = Conversion Rate

2 comments:

  1. Thanks the formula seems effectively easy to implement. Anyhow, if you check out the sales page then you will realize the potential of the product and its conversion rate.

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  2. Nice Post with information regarding great use! The ways you have illustrated the information is impressive. Thanks!

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