Once you have set up your tracking system, and assembled the data, you will need to calculate your rate. This is a simple formula:
Total Conversions/Total Views X 100 = Conversion Rate
Here are some examples, of how you could compute conversion rates for different scenarios and transaction types:
Lead Generation Conversion Rate:
Number of Lead forms filled out/Traffic on Landing Page X 100 = Conversion Rate
Website Lead Conversion Rate:
Number of lead forms filled out/Total Traffic on Home Page X 100 = Conversion Rate
Website Sales Conversion Rate:
Number of Sales/Number of Visitors X 100 = Conversion Rate
Thanks the formula seems effectively easy to implement. Anyhow, if you check out the sales page then you will realize the potential of the product and its conversion rate.
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